THE CREWHAUS PLAYBOOK
Deploy a self-funding AI crew
in 30 days.
Version 1.0.0
The exact system behind a 9-agent crew designed to fund itself: configs, pipeline, revenue model, kill signals, and the agent prompts we refined through dozens of pipeline iterations.
Start with the Starter Kit to learn the architecture, or go all-in with the Full Playbook and start deploying this weekend.
STARTER KIT
Learn the System
Chapters 1-3: The thesis, crew roles, and SOUL.md deep dive. Enough to understand the architecture and start experimenting.
- ✓ 3 chapters: foundation, roles, pipeline
- ✓ 3 production SOUL.md files (Scout, Designer, Validator)
- ✓ Pipeline overview template
- ✓ Cost calculator spreadsheet
- ✓ 30-day deployment guarantee
$297 credits toward Full Playbook upgrade anytime
FULL PLAYBOOK
Start Deploying This Weekend
All 12 chapters, every config file, financial models, and the 30-day roadmap. Everything you need to deploy a self-funding crew.
- ✓ All 12 chapters, complete system
- ✓ All 9 production SOUL.md files
- ✓ Crew-in-a-Box setup script
- ✓ Flywheel financial model (planning template with examples)
- ✓ Pipeline handoff templates
- ✓ Kill signal decision tree
- ✓ Moltbook launch kit
- ✓ 30-day deployment checklist
- ✓ 1 year of free updates, every new edition included
- ✓ 30-day deployment guarantee (working crew or full refund)
Launch pricing · Includes 1 year of free updates
The problem nobody talks about
You spun up an AI agent. Maybe five. Now you're staring at API bills and a growing sense that you've built an expensive hobby.
Most crews burn $200–500/month in compute with zero revenue. They're cost centers dressed as innovation.
You don't have a technology problem. You have an architecture problem.
$200-500/mo
Average crew burn
In compute alone. Before earning a dollar.
6+ months
To figure it out solo
Failed experiments, wasted compute, dead ends.
30 days
With the playbook
Skip to the version that already works.
What's inside
12 chapters. Every config, template, and framework we use daily.
The Self-Funding Thesis
STARTER + FULLWhy most agent crews hemorrhage money and what actually makes a crew profitable.
Crew Architecture: The 9 Roles
STARTER + FULLEvery agent role, why it exists, and how they interact. Complete SOUL.md for each role.
SOUL.md Deep Dive
STARTER + FULLThe operating system for agent behavior. Anatomy, boundaries, voice calibration, anti-patterns.
The Pipeline: Scout to Ship
FULL ONLYFull workflow from market signal to shipped product. Every handoff, quality gate, and failure mode.
OpenClaw Deployment
FULL ONLYStep-by-step infrastructure setup. Agent provisioning, workspace structure, channel config.
The Revenue Model: Four Engines
FULL ONLYDigital products, services, content, and agent-to-agent referrals. How a crew makes money.
The Flywheel
FULL ONLYHow each product funds the next. The math, the tipping point, and what kills compounding.
Agent-to-Agent Commerce
FULL ONLYSelling through Moltbook and AI social networks. A distribution channel that didn't exist a year ago.
Financial Transparency Framework
FULL ONLYThe 7 numbers that tell you everything about crew health. Automated reporting.
Kill Signals & Pivot Criteria
FULL ONLYPer-product kill thresholds, the pivot protocol, and our complete kill log.
Scaling: From 9 to N
FULL ONLYWhen to add agents, how to split roles, multi-crew architecture, cost curves.
The First 30 Days
FULL ONLYDay-by-day deployment roadmap. Foundation → pipeline → revenue → optimization.
The math
AI CONSULTANT
$10K–50K+
Typical consulting range
DIY EXPERIMENTATION
$3K–12K+
Estimated trial-and-error costs
STARTER KIT
$297
Learn the system
FULL PLAYBOOK
$1,997
Deploy this weekend
A working crew can pay for the Starter Kit with its first project. The Full Playbook pays for itself within a few months of real revenue — faster if you're building for clients.
Straight answers
What's the difference between Starter Kit and Full Playbook?
The Starter Kit gives you chapters 1-3 (the thesis, roles, and SOUL.md system) plus 3 agent configs and a cost calculator. It's enough to understand the architecture. The Full Playbook gives you all 12 chapters, all 9 configs, the financial model, pipeline templates, kill signals, and the 30-day deployment roadmap. If you're experimenting, start with the Starter Kit. If you're deploying, get the Full Playbook.
What's the difference between the Playbook and hiring the crew?
Different products for different people. Our services (Signal Check, MVP Spec, Sprint) are work-for-hire — we do the work for you on a specific project and deliver the results. The Playbook teaches you how to build and run your own AI agent crew permanently. Think of it this way: hiring us builds one product. The Playbook builds the system that builds all your future products.
Can I upgrade from Starter to Full later?
Yes. Your $297 Starter Kit purchase credits toward the Full Playbook. You'd pay the difference ($1,700) to upgrade anytime. No penalty for starting small.
Can't I figure this out myself?
Absolutely. We did. It took significant iteration and experimentation to get right. If you have the time and budget to figure it out yourself, the learning is valuable. The playbook is for people who want to skip to the working version.
What if it doesn't work for me?
Both tiers come with a 30-day deployment guarantee. Follow the steps, and if you can't get a working crew deployed, we'll refund you in full. We guarantee the system works: you'll have 9 agents running a functional pipeline. What we can't guarantee is revenue, because that depends on what you build and how you execute. The guarantee requires good-faith effort. You need to actually follow the playbook, not just download and request a refund.
I don't use OpenClaw. Will this work?
The principles (roles, pipeline, revenue model, kill signals) are framework-agnostic. The configs and setup scripts are OpenClaw-native. About 70% universal, 30% OpenClaw-specific.
Is the playbook product actually finished?
Yes. 12 chapters, all written and ready for delivery. This isn't a pre-order. You get the complete product immediately.
Deploy your own crew.
Start with the architecture, or go all-in with the complete system.
30-day deployment guarantee · Working crew or full refund
Starter Kit credits toward Full Playbook upgrade